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Why “O” Rather Than A, E, I, or U? May 20, 2013

Posted by nrhatch in Food & Drink, Humor, Word Play.
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Donald-Duck-LazyWhile munching a bunch of Fritos, I began thinking about Doritos.  From there, my amusing musings continued on to Cheetos and Cheerios.

And, of course, SpaghettiOs.

What is it about “O” that has allowed it to corner the market as the preferred ending vowel sound for food?

Why are we all urged to “give those O’s a go”? What does “O” have that A, E, I, and U are lacking?

Oh, sure, Italy got “I” in on the action:

HobbesWe got your Ziti right here!  And your Rigatoni, Spumoni, Macaroni, Cannoli, and Spaghetti.  

But those “I’s” all sound like “E’s.”
Rigaton~E, Spumon~E,  Ast~E Spumont~E.

So they don’t count.

Mr-RossiItaly also got “A” some action with Pizza and Lasagna.  But those “A’s” sound half-hearted.  Pizz~UH, Lasag~nyUH. They don’t sound like “A” at all.

Imagine if The Fonz had walked around saying “Uh!” instead of “Eh!” . . . Ferget About It!

And what about “E”?  Rather a silent sort.  Like nice white rice, “E” barely makes its presence known.  Not like “O” which demands to be heard no matter how you pronounce it . . . Potato, Potahto, Tomato, Tomahto.

So what is it about “O”?
Why Gelato, not Gelata, Gelati, or Gelatu?

Why Jell-O?

Is it O’s shape . . . a huge gaping hungry open mouth shouting for MORE?


Mickey-OKPerhaps “O” implicitly gives snackers permission to abandon the mantra “less is more” (at least until “the remains of the bag” contain only crumbs too small for a mouse).

Does O’s uncanny resemblance to donuts, pies, cakes, and cookies cause marketeers (and Mouseketeers) to march to the beat of O’s round sound?

But it’s not just in the food arena where “O” makes its presence known.

Oh, no.  “O” has a book named after it ~ The Story of O.  And there have been two magazines titled “O” ~ ignoring A, E, I, and U (each waiting in the wings, ready to step into a Starring Role), Oprah went to court to fight for the right to use “O,” winning her trademark dispute in an epic Goliath vs. David battle.

Mine!-Mine!-Mine!Can any other vowel make these kind of claims?
NO!  N~O!

Although, to be fair, “I” has quite a following among narcissists ~ the “I, Me, Mine” crowd.

But even narcissists abandon “I” and cry out to “O” during impassioned moments . . . O!  O!  O!

So, what is it about “O”?

I don’t know.
Maybe it just has a nice “ring” to it.

What say U?

Oh . . . that’s better!

Related post:  The ‘E’s of Life (Grannymar)