jump to navigation

Thoughts on Shameless Self-Promotion October 7, 2012

Posted by nrhatch in Blogging, Less IS More, Writing & Writers.

The key to successful Self~Promotion is NOT to promote your “Self.” 

Instead, focus on how the buyer, customer, client, reader will BENEFIT from reading your book, attending your seminar, or stopping by your blog.

What’s in IT for them?

When you market that BENEFIT, you are not engaged in self-promotion . . . you are performing a generous and selfless act of service by bringing valuable information to their attention in a noisy and crowded marketplace.

Of course, if you can’t perceive a benefit to THEM, maybe you shouldn’t be selling IT at all.  ;)

Aah . . . that’s better!

Related posts:  One Year Later ~ Self-Publishing Review (Christine M. Grote) * How to Promote Your Book For FREE (Global Mysteries) * How to Do an Author’s Book Event (Global Mysteries) * How to Make an E-Book Using Open Office


1. Playamart - Zeebra Designs - October 7, 2012

So very true! Z

nrhatch - October 7, 2012

Thanks, Z! Many writers say they cannot market their wares because they don’t want to engage in self-promotion. That attitude benefits no one.

If we write, sing, or paint something that others would enjoy (if only they knew about it) . . . we should let them know about it at the earliest possible opportunity. 😀

Playamart - Zeebra Designs - October 7, 2012

so very true.. by teaching, i learned to step out of my introverted nature and perform when necessary. it makes a huge difference and reflects confidence. i am glad to have a balance, basking in the quiet introspective side and stepping into the spotlight when necessary. As long as I have a balance, I am at my best! I suppose it’s an extension of right brain/left brain applications? z

nrhatch - October 7, 2012

Excellent points all, Z! As an attorney, I never focused on “me” having to be in the spotlight . . . I focused on the message that needed to be conveyed to “them.”

And, if that didn’t work, I pictured the audience naked! 😉

2. kateshrewsday - October 7, 2012

Great advice, Nancy….

nrhatch - October 7, 2012

If I were marketing YOUR blog, Kate . . . I would tout the benefit to the incurably curious. 😀

kateshrewsday - October 7, 2012

😀 I am, of course, incurably curious myself…

nrhatch - October 7, 2012

And you’ll never run out of material since the world is such a curious place filled with people who do curious things. 😯

3. Maggie - October 7, 2012

Very good advice… and something that many need to be reminded of.

nrhatch - October 7, 2012

Judging from comments I’ve seen, I would have to agree, Maggie. Many writers take the time to hone their words and then, published manuscript in hand, hesitate to hawk their wares by shouting through cyber-hallways, “Read this!” :mrgreen:

4. Tammy - October 7, 2012

Such good advice Nancy and something that isn’t readily taught. From an early age our kids are told to do something that makes them stand out when reality what makes one stand out is doing something bigger than oneself.

nrhatch - October 7, 2012

Yes! The “shyness about self-promotion” exhibited by many stems from the fact that they are too focused on what is in IT for themselves (making a name for themselves, making money, etc.).

When they shift their focus to what they are giving to their prospective audience, they are no longer caught up in the same Ego concerns.

5. ryoko861Irene - October 7, 2012

This doesn’t apply to Twitter.
Twitter is all about narcissism.

nrhatch - October 7, 2012

Bwahaha! I expect you’ve hit that narcissistic nail on its over inflated head . . . and that’s why I don’t Twitter or Tweet! 😀

6. klrs09 - October 7, 2012

If you build it they will come. . .

nrhatch - October 7, 2012

Unless they have better things to do. 😉

klrs09 - October 7, 2012


7. Tahlia Newland - October 7, 2012

It’s good to see you make that distinction. I take the same attitude. I share information about something that will be beneficial for others. I don’t expect them to buy it – of course, I’d like them to – but I’m primarily thinking they actually might like to know it exists, what it’s about and how it could be useful to them. (One of my novels has solutions for bullying in it. There’s a lot of people could be helped by that, so I want to let them know.)

Twitter is an interesting one. I stay there because I have a few friends that I talk to on Twitter in a way that I don’t anywhere else, and get to meet random people sometimes. It’s very chatty and informal.
I enjoy hearing about other author’s books, but some people, are very sensitive to authors talking about their books at all and label it spam if you dare mention them, but what makes the difference to me is what you say – focus on the reader and what they want and need, not on what you want to sell.

nrhatch - October 7, 2012

We went to an event at the South Florida Museum that was being shared on Twitter . . . with the Twitter feed displayed on the ceiling of the Planetarium for the audience members to see. Most of the comments were of the “Look at ME!” variety. Not my cup of tea. 😉

I’ve dis-engaged from Facebook for the same reason ~ too many people who want to “say something” even when they’ve got nothing of import to say.

In contrast, if someone posts a well-written blog post about a topic they want to share, I am genuinely interested in what they have to say. And often share the link with others who might be interested in learning about the book, movie, seminar, workshop, etc.

Of course, there are lots of blogs of the “Look at ME!” variety . . . but I tend not to hang around those water coolers for long. 😉

8. Three Well Beings - October 8, 2012

I’m always interested in what makes some people very capable of sharing what they have to sell or what they’ve produced. At the same time I’ve known some tremendously talented artists who cannot market a thing they do. It’s interesting. It falls in line with thoughts I’ve had recently about political candidates. How is a politician born! What would make anyone want to “self promote” themselves into all the headaches. I understand the lure of power, but what’s in their DNA that’s just a little different! 🙂

nrhatch - October 8, 2012

First, the artist:

Finding the right marketing balance is hard for many artists, especially if they feel personally rejected everytime someone chooses NOT to buy a piece of art. Once artists learn to distance themselves from their COMPLETED works, it’s easier for them to accept “no thanks” as an answer (without collapsing into a puddle on the pavement).

Now, the politician:

Some equate success with MONEY. Others equate success with HAPPINESS (“that’s me!”). Politicians equate success with POWER . . . and, like rats caught in a maze (because they are already bloated with cheese), they can never get enough!

Rather like the Fisherman’s wife who first wants a cottage instead of a hovel . . . and then a house . . . and then a mansion . . . and then a castle . . . and then a palace.

Some people are never satisfied with where they are because they are always striving for MORE ~ reaching for just one more piece of CHEESE! :mrgreen:

9. sufilight - October 8, 2012

I am not very good at selling myself; your approach is a good one. Thanks for this! 😉

nrhatch - October 8, 2012

When we step outside ourselves and look at IT from “their” perspective, we see how what we have to offer might benefit THEM. Then, we can do a PSA to let them know . . .

But we must be ready, willing, and able to accept “NO” as their answer ~ even if the “life preserver” we hold would save their life.

10. William D'Andrea - October 8, 2012

I don’t have the problem of being afraid to plug both my published novels; my problem is getting anyone to read them. They are available at amazon.com, and I’ve listed them on many book promotion sites; but they are just 2 among millions. Only 1 copy has been sold.

While it’s been very discouraging, here I go again ~ check out either:




Thank you.

nrhatch - October 8, 2012

William ~ Have you tried any local advertising . . . maybe holding a book signing at the local coffee shop or bookstore? Or just chatting it up with friends?

nrhatch - October 8, 2012

You might also send a press release about the books to the local newspaper . . . or find a few people to read and review it on Amazon.

William D'Andrea - October 9, 2012

The idea of a press release sounds like something to check out. Here in the New York Metropolitan Area, the local papers include The New York Times, The Daily News, The New York Post, and here on Long Island we have Newsday. Then there are many smaller, local publications. I’ll check out their websites to see what their policies are concerning press releases.

nrhatch - October 28, 2012
11. spilledinkguy - October 8, 2012

(So… you mean… that isn’t the correct approach? This might explain a few of my difficulties!)

nrhatch - October 8, 2012

I think the ME! ME! ME! approach should work for YOU! YOU! YOU! . . . because YOU are TWO SCOOPS of AWESOME! 😀

spilledinkguy - October 8, 2012

Aw, you are always so incredibly kind, Nancy!
Thank you!!!

nrhatch - October 8, 2012

That’s ME! 😀

12. bluebee - October 8, 2012

I think too many writers think that if it’s good enough people will notice and don’t make the effort to promote. But, as you you say, it is a very noisy marketplace. The leader of a poetry workshop I went to said that as much as he didn’t particularly enjoy doing readings if his work, he felt he owed it to himself and his publishers – you have to get out amongst people. To William D’Andrea I’d suggest also trying some unconventional methods, such as leaving a copy of one of your books on a bench at a train station or a bus stop. I once saw free postcards in a coffee shop that were mini-novellas – another good way of getting people interested and not expensive to produce.

nrhatch - October 8, 2012

Exactly right, BB! I enjoy writing for the journey itself . . . but if I’ve a message worth sharing, it makes sense to do the work to share it.

Good suggestions for William too. thanks, BB!

13. Andra Watkins - October 8, 2012

Self-promotion. It’s such a yucky yet necessary thing. Your advice is exactly right.

nrhatch - October 8, 2012

Like anything, it gets easier with practice . . . and, with luck, word of mouth promotion by others takes over so you can get back to writing. 😀

14. jannatwrites - October 9, 2012

Self-promotion is obnoxious. (Of course that could just be my opinion because I’m not good at it :)) I can think of several job interviews I’ve blown because I just can’t toot my own horn.

nrhatch - October 9, 2012

And those prospective employers lost the opportunity to hire a STELLAR employee because of your reticence! So, next time, do yourself and THEM a favor and TOOT AWAY! 😀

15. Perfecting Motherhood - October 11, 2012

Bummer, I thought you were going to ask us to promote ourselves in the comments section! Such a missed opportunity. 🙂

nrhatch - October 11, 2012

Go for it! Give us your promotional spiel! Why do we want to “buy” what you’re selling? 😀

16. Shameless Self-Promotion Is a Good Thing! « The Daily Hottentots - October 13, 2012

[…] Thoughts on Shameless Self-Promotion (nrhatch.wordpress.com) Leave a Comment by Angie Hottentots-Laurel on October 13, 2012  •  Permalink Posted in Blogging, People, Social Media Tagged Shameless Self Promotion […]

Sorry comments are closed for this entry

%d bloggers like this: