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Thanks, US Air! April 8, 2011

Posted by nrhatch in Humor, Travel & Leisure.

Earlier this week, BFF and I both received the following e-mail from US Air:

AirplaneMiles make you smile . . .
. . . And they get you where you want to be

We know you love award travel . . . and we love seeing you happy! So, we added 1,000 bonus miles to your account.*

We hope these miles get you a little closer to your next award trip. Keep flying and using Dividend Miles partners and you’ll be on your way in no time!

Today, we received a follow up e-mail:

Earlier this week, we inadvertently delivered an email message to many of our Dividend Miles members’ email accounts.

Unfortunately, one of those accounts was yours.

Worse, this email incorrectly stated that we posted 1,000 Dividend Miles into your account.

This was not accurate and the email message was sent in error.

We apologize for any inconvenience this might have caused you and appreciate your understanding.

Best of all the Subject of the second e-mail . . . Oops!

You can say that again!

Hey, US Air . . . check your calendar.  April Fool’s Day was last Friday.


1. adeeyoyo - April 8, 2011

Oh dear…! 😦

2. Cindy - April 8, 2011

Oh dear 😦

3. nrhatch - April 8, 2011

I laughed and laughed when I got that 2nd e-mail.

I had tears running down my face as I read through their word choice: inadvertently, unfortunately, worse, incorrectly, not accurate, in error . . .

Can you imagine being assigned to draft this type of e-mail to send to your “loyal” customers?

It’s not like prospective flyers can do anything with 1,000 miles. Why not just let the miles ride?

nrhatch - April 9, 2011

It’s even funnier read in a Monty Python type skit voice. 😀

4. Jackie Paulson 1966 - April 9, 2011

April 1st joke NOT…that is horrible. I hope God blesses you for their mistake.

nrhatch - April 9, 2011

Thanks, Jackie. But God already has ~ he gave me a sense of humor so stuff like this just makes me laugh. 😀

5. kateshrewsday - April 9, 2011

Well the ill will caused by the second one will do a great deal more harm than the first would have done good… people will have been planning their holidays…
Easy come, easy go?

nrhatch - April 9, 2011

It takes 25,000 miles for a free ticket. Giving away 1,000 free miles is like giving loyal customers $10 off their next flight.

Taking that $10 back is apt to cost them a lot more than they’ve recovered.

Who knows though . . . maybe other airlines complained that US Air was trying to bribe its way into fliers good graces?

And maybe US Air was, like, “C’mon. It’s 1,000 miles.”

And Delta said, “We’re just tired of you trying to be all friendly and nice to passengers.”

6. walterwsmith3rd - April 9, 2011

Big Corporations, can we expect any less 🙂

nrhatch - April 9, 2011

Are you not a fan of where a capitalist economy has taken us? 😀

7. Tilly Bud - April 9, 2011

Instead of you blogging about how great US Air is, you’ve blogged about it being stupid and mean. That’s bad PR and a daft thing to do. Better to send an email saying it was sent to you in error but they will let you keep it for goodwill; or say nothing at all. Then you’d be raving about them and we’d all be thinking we might fly US Air in future.

Bad PR.

nrhatch - April 9, 2011


Of course, another way to look at it . . . they planned the whole thing to prove that they’re “only human” because they read what I said the other day about no one liking perfect people. 😀

To err is human.
We erred.
That makes us human.
Fly with us.

8. flyinggma - April 9, 2011

Too bad about the error. I would have already searching for last minute deals using the points ASAP.

I’m just glad that I wasn’t the one responsible for pushing the send button for the email and have to deal with the mistake. That would not be a good day at work.

nrhatch - April 9, 2011

Can you imagine what it must have sounded like:

“Hey, boss. I sent out that e-mail.”
“Great. You sent it to the NEW subscribers?”
“What? I thought you wanted it to go to everyone?”
“Everyone? Why would we do that?”
“Um . . . to treat loyal custromers the way we treat NEW customers?”
“Where did YOU go to business school? No. Tell our loyal customers that we want the miles back. We only want to entice new customers into the fold. We don’t want to reward loyalty. That would be stupid.”

9. Carol Ann Hoel - April 9, 2011

Wow! Serious error. I’m sure you aren’t experiencing warm fuzzy feelings for US AIR right now. I’m surprised they didn’t eat the loss rather than alienate their customers. It must have encompassed a huge unintended giveaway that they decided to rescind. Still! I’m insulted and I seldom fly. Putting things in perspective, worse things could happen these days. Their loss in good will exceeded your loss in bonus miles. Blessings to you, Nancy…

nrhatch - April 9, 2011

Thanks, Carol Ann.

These days, I don’t want to fly anywhere anyway. But I expect that others who received the same pair of e-mails are re-examining their travel plans. 😀

10. SuziCate - April 9, 2011

That is too funny, almost as bad as CNU sending out acceptance emails to students (can’t remember whether it was 200 or 200…number doesn’t matter if you were one of them!) and then realized it was in error and had to send an email to tell them they were NOT accepted!

nrhatch - April 9, 2011

OMG. That is SO MUCH WORSE. Being accepted to college and then un-accepted. WOW! That would definitely put a damper on the day.

Here’s another:

Having a PUBLISHER or AGENT respond favorably to a query and then renege . . . saying it was just a mistake. OUCH!

11. Tokeloshe - April 11, 2011

Oh no ;-(

nrhatch - April 11, 2011

It’s not so bad for US . . . but it’s pretty bad for US Air. 😦

12. Jackie Paulson 1966 - April 12, 2011

Blog Stats
76,610 hits
All I can say is Congrat and WOW.

nrhatch - April 12, 2011

Thanks, Jackie. I write the posts that I would want to read . . . and am delighted to see that others enjoy reading them as well. 😀

13. eof737 - April 12, 2011

This is what happens when they ship their customer management accounts elsewhere or who knows where… At least, the consolation is that 1000 points wouldn’t get us anywhere not even to the airport. LOL! 😉

nrhatch - April 12, 2011

LOL, indeed! That’s why taking them back seems so silly . . . unless regulations required that decision.

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