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Tired of Paternalism October 1, 2010

Posted by nrhatch in Life Balance, Mindfulness, People.

220px-Garry_Moore_Tony_the_Tiger_1955I generally support and applaud the actions of CCFC, especially when the CCFC is attempting to educate parents about ways to raise their children to be more than consumers, but . . .

I disagree with the petition the CCFC filed with the FCC last week.

CCFC wants to prevent broadcast of a show because it’s based on cartoon advertising characters:

In response to a petition by CCFC, the Federal Communications Commission has opened an inquiry into whether Zevo-3, the first children’s television program based on advertising spokescharacters, is in the public interest. The animated Zevo-3 stars three superheroes named Kewl Breeze, Elastika, and Z-Strap and a villain named Dr. Stankfoot who, until now, have only been used in advertisements to promote specific lines of Skechers shoes.

The show’s broadcast clearly violates longstanding policies designed to protect children from overcommercialization. But the FCC will only act if there is significant public pressure to do so.

To read more:  Sneaky New Sneakers Ad

CCFC wants people to support the petition by submitting a public comment to the FCC along the following lines:

I am dismayed that Nicktoons would try to broadcast a show that is little more than an advertisement for Skechers shoes. Zevo-3 is the first children’s program based on advertising logos. Its main characters, Elastika, Kewl Breeze, Z-Strap and the evil Dr. Stankfoot have only appeared in advertisements for Skechers shoes. For that reason, Zevo -3 will significantly escalate the commercialization of children’s television.

I urge the FCC to take action. Children are particularly vulnerable to advertising and need protection from overcommercialization. The Commission is all that’s standing between kids and networks flooded with program-length commercials starring spokescharacters like Ronald McDonald, the Burger King and Tony the Tiger.

Reading that last sentence decided me.

Instead of sending their prepared message to the FCC, I filed my own comment:

If Nicktoons wants to broadcast a show that is little more than an advertisement for Skechers shoes, let them.

The First Amendment shouldn’t be gutted by people who feel they have a right to decide what everyone should watch.

There are hundreds of cable networks. If parents don’t want their children watching feature length commercials, they should change the channel or, better yet, turn off the TV and send their kids outside to play.

CCFC says that the Commission is “all” that is standing between kids and networks flooded with program-length commercials starring spokescharacters like Ronald McDonald, the Burger King and Tony the Tiger.

Really? Why is that? Where are the parents in that equation?

Why aren’t parents placing themselves firmly between the TV and their impressionable children?

If you want your position to be heard:  File Your Comment With The FCC

Parents and Teachers:  NWF’s New PBS Series ~ Wild Animal Baby Explorers

Related post:  Stop Abdicating Responsibility * Parenting 101 * The Farcical Campaign Against Corpulence & Being An Accountable Human * Paternalism Produces Whiny Babies



1. Greg Camp - October 1, 2010

Amen! I do have sinful urges to demand a commission that would make all television worth watching, but then there would be little on. What a shame that would be. . .

The best point was what you wrote about parents. The term is “parent” and not “friend” for a reason.

nrhatch - October 1, 2010

Thanks, Greg.

It is NOT the government’s job to protect children from over-commercialization in the privacy of their homes.

That’s what parents are for.

2. Naomi - October 1, 2010

Hmm, I’m freshly grateful I don’t have little children and corresponding issues with cartoon TV…

nrhatch - October 1, 2010

I expect that YOUR kids would be outside playing in the pool with you and dogs, or hiking, or playing hopscotch . . . NOT settled in front a TV screen watching mindless cartoons.

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