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What Have You Been Told? August 26, 2010

Posted by nrhatch in Happiness, Humor, People, Sustainable Living.

I’m a fan of the new Audi commercials with the taglines, Break the Spell and Break the Cycle:

They capture perfectly the brainwashing (and manipulation) of the masses by the media moguls.

Of course, the irony behind the ads . . . Audi is doing it too:

Must . . . Buy . . . An . . . Audi.

What have you been told?


1. Loreen Lee - August 26, 2010

Must be on facebook.
Must be on twitter.
Must have a blog.
etc. etc. etc.

nrhatch - August 26, 2010

Good one.

I enjoy facebook and blogging ~ they’re free and they allow me to exchange ideas with people around the globe.

Not on Twitter . . . yet. : )

Loreen Lee - August 26, 2010

Just studying the ‘Structuralists’. So I learn that the commercial it seems applies to more than the organization and managements of selling cars. Language too, they hold, is governed by such absence/presence relationships. The individual is contained within the nexus of all possible relationships.

2. theonlycin - August 26, 2010

Brilliant ads. The wouldn’t be screened here though, would allow the other brands to be shown, COMPETITIVE ADVERTISING IS NOT ALLOWED!

nrhatch - August 26, 2010

That’s interesting. Here ads directly pit one name brand against the next:

Pepsi vs. Coke
Prego vs. Ragu (Spaghetti Sauce)
Heinz vs. Hunts (ketchup/catsup)
Honda vs. Other cars
Tide vs. other laundry detergents

Even political ads are more about why X is better than Y . . . rather than telling us anything useful about either.

I like the idea that your ads do not allow brands to directly compete.

The aim is not to be better than other brands, but to be better than your previous self.

3. theonlycin - August 26, 2010

You (with you legal background) may find this interesting:


nrhatch - August 26, 2010

The Bentley guy in the last ad . . . too funny!

I can see pros and cons of comparative advertising.

4. Amy MacLeod - August 26, 2010

Friend Harv and I were just talking about Audi this morning over breakfast and how they made the mistake of fighting to claim their truth. Toyota didn’t. They waited it out and their sales have gone up this year in spite of the blame they carried.

Oddly enough…both cars are great cars.

nrhatch - August 26, 2010

I don’t generally pay attention to car ads. I’ve driven a Honda since 1986 and have no plans to switch.

But these ads caught my eye because they reflect the impact advertising has on people ~ creating desire when none is needed.

5. Greg Camp - August 26, 2010

Are these commercials a step up from Subaru? They keep telling me that their cars are made out of love. I prefer steel and composites, myself.

nrhatch - August 26, 2010


What the world needs now, is love sweet love . . . with a side of Subaru tossed in!

Thanks, Greg!

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