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Beware False News Reports July 5, 2010

Posted by nrhatch in Health & Wellness, Humor, Mindfulness.
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I came across an interesting advertorial today, designed to look like a reputable News Article on HealthNews/Weekly Health News on the benefits of the Acai Berry:

A Surprising New Way to Burn Fat Quickly

Wondering whether the “article” was legitimate, I clicked on the “Health” link at the top of the page to see what other “articles” had been posted under “Health.”

Whisked off the fake site, I landed on a News Article on  Newsvine.com.

On the page, a small ad for products made from the Acai Berry.

Hmm . . .

Clicking on the Acai Berry ad (and feeling a bit like Alice in Wonderland swallowing pills labeled “Eat Me”), I landed on another FAKE News Report ~ this time, an advertorial (designated as such at the top of the page) designed to look like investigative reporting from Channel5HealthNews:

Acai Berry (Exposed): Miracle Diet or Scam

Comparing the two articles, I had to laugh.

Why put so much effort into designing web pages, and writing ad copy to look like “news” without bothering to change the photo???

That’s right . . . the reporter’s photo is the same in both articles.  In the first, her name is Karen Simpson.  In the second, her name is Julia Miller.

Also, why not mix up the text of the articles just a bit???  Except for the lead-in paragraphs, the number of pounds lost, and the name of the specific products “tested,” the reported results are almost word-for-word identical:

#1:  Week One (Karen)

After one week on the diet using both products I was surprised at the dramatic results. My energy level was up, and I wasn‘t even hungry. A welcomed side effect of the Acai Berry diet is its power to curb the appetite.

I honestly felt fantastic.

Best of all, I didn‘t even change anything about my daily routine. On Day 7, I got on the scale and couldn‘t believe my eyes. I had lost 3.5 lbs. But I still wasn‘t convinced, since they say you lose a lot of water weight at the beginning of any diet. I wanted to wait and see the results in the upcoming weeks. But it sure was looking up! I now weighed under 120 pounds for the first time in years!

#2 Week One (Julie)

After one week on the diet using both products I was surprised at the dramatic results. My energy level was up, and I wasn‘t even hungry, an apparent side effect of the Acai Berry which curbs the appetite.

I honestly felt fantastic.

And I didn‘t even change anything about my daily routine. On day 7 I got on the scale and couldn‘t believe my eyes. I had lost 9 lbs. But I still wasn‘t convinced as they say you lose a lot of water at the beginning of any diet. I wanted to wait and see the results in the upcoming weeks. But it sure was looking up! I now weighed under 140 lbs for the first time in years!

#1 Week Two (Karen)

After two weeks of using both supplements, I started the week off with even more energy, and actually sleeping more soundly than before. I was no longer waking up during the night and tossing and turning because my body was actually able to relax (this is a result of getting rid of the toxins, I think). Plus I still managed to lose another 7 pounds, putting me at an unbelievable 10.5 lbs of weight loss, in just 2 weeks.

I must admit that I‘m starting to believe that this diet is more than just a gimmick.

#2  Week Two (Julie)

After two weeks of using both supplements, I started the week off with even more energy and was actually sleeping more soundly than before. I was no longer waking up during the night and tossing and turning because my body was actually able to relax (this is a result of getting rid of the toxins I think). Plus I still managed to lose another 7 lbs, putting me at an unbelievable 16 lbs of weight loss, in just 2 weeks.

I must admit that I‘m starting to believe that this diet is more than just a gimmick.

#1 Week Four (Karen)

After the fourth week, my final results were shocking. I lost an unbelievable 18 lbs since starting the Acai Max Cleanse and Colon Cleanse diet! Actually everyone at WeeklyHealthNews is kicking themselves for not having volunteered to be the guinea pig. Using the Acai Max Cleanse and Colon Cleanse in week 4 I lost 4 more pounds. The results are consistent! But to be honest, I really didn‘t have much more than that left to lose. I am definately going to continue taking the Acai Max Cleanse afterwards because it has so many antioxidants and vitamins that makes my skin look unbelievable.

#2  Week Four (Julie)

After the fourth week, my final results were shocking. I lost an unbelievable 26 lbs since starting the Acai Ultra Lean and ColoTox diet! Actually everyone at News 5 is kicking themselves for not having volunteered to be the guinea pig. Using the Acai Ultra Lean and ColoTox in week 4 I lost 3 more lbs. But to be honest I really didn‘t have much more than that left to lose. Given the results and the added health benefits I will continue to use the products indefinitely!

My guess?

Advertorial claims for FREE trials of Acai Ultra Lean, Acai  Max Cleanse, Colon Cleanse, and ColoTox are full of . . . “output from the colon cleanse.”

This is nrhatch, investigative reporter, signing off of SLTW Health News.

Aah . . . that’s better!

Comments»

1. Loreen Lee - July 5, 2010

Fun sign off! Will continue doing my walking for exercise. Not going to worry about the weight gain in my ‘latter years’, apart from diet and exercise. I think you would not be adverse to this decision. Thanks for posting this.

nrhatch - July 5, 2010

Thanks, Loreen.

I’m not sure how I stumbled into the ad initially, but the farther I went down the rabbit hole, the louder I laughed.

2. Paula - July 5, 2010

These are such scams! The sad part is that so many people fork over millions of dollars for this colon output (love it!). There is another insidious thing going on with the internet and that is false medical news that become very popular forwards…one person receives it from a friend, then that friend passes it on and so forth down the line, apparently not knowing that these articles are sent out originally for the express purpose of acquiring the e-mail addresses of everyone on the forward lists! I did a post on this subject in May: http://reflectionsfromacloudymirror.blogspot.com/2010/05/to-forward-or-not-to-forward.html

Wonder why people are so willing to believe just about anything that sounds too good to be true? Oh well, hopefully they will live and learn…

Thanks for the great (and amusing) post!

nrhatch - July 5, 2010

I almost NEVER pass on e-mails on health or other issues without running them past Snopes.com.

Snopes has an extensive collection of research on fake, phony, false, and fraudulent e-mails in its files so that recipients can quickly see whether the e-mail that they’ve received is legitimate before passing it on. For example: computer viruses scares, etc.

Thanks for the link to your article.

3. Paula Tohline Calhoun - November 3, 2010

For some reason or other I clicked on this article/post from way back when. It’s still relevant, and I refer you to today’s “The Anvil.” (http://newsanvil.wordpress.com/) There’s nothing like good ol’ “fake news.” Now if people could only tell the difference!

nrhatch - November 3, 2010

So funny! Thanks, Paula

I never saw the allure of the world’s most populous city. 🙂

4. gs - November 26, 2012

Add this site to it, too, as it sounds too “duplicative” (creating a word?? :)),re the GREEN COFFEE BEAN thing::

http://consumer-health-discoveries.com/cb/weight-loss/green-coffee/

Was reading about the raspberry thing on FB, where a friend of a friend posted that it did work (so, we believe her, but the page she
referred us to, sounds like another duplicate of this silly thing …. the gal even “was under 140 first time in years!” just like a couple of places you found. Crazy, isn’t it?

Then here’s that one re the RASPBERRY drops:

http://health-news.articles.review.kyfbd.fxnewsr.com/?subid=

Can’t they be more creative, even if these things work, rather than copy someone ELSE’s page!? Duh! ;o/ ;o)

nrhatch - November 26, 2012

I expect that the “formula” works . . . so they keep using it to sell “snake oil.” 😉

5. Abigail - September 8, 2013

so, unfortunately, I fell for one of these stupid things. am I going to have to do something about using my credit card for it? or can I just laugh it off and not use the pills when they come?

nrhatch - September 8, 2013

I don’t know. You might call your credit card company and ask them to flag your account for any suspicious activity.

Abigail - September 8, 2013

thanks

nrhatch - September 8, 2013

Hope it all works out for you.


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