Thoughts on Shameless Self-Promotion October 7, 2012Posted by nrhatch in Blogs & Blogging, Simplify Your Life, Writing & Writers.
Tags: Business, Marketing, Promotion, Writer, Writer Resources, Writing
Instead, focus on how the buyer, customer, client, reader will BENEFIT from reading your book, attending your seminar, or stopping by your blog.
What’s in IT for them?
When you market that BENEFIT, you are not engaged in self-promotion . . . you are performing a generous and selfless act of service by bringing valuable information to their attention in a noisy and crowded marketplace.
Of course, if you can’t perceive a benefit to THEM, maybe you shouldn’t be selling IT at all.
Aah . . . that’s better!
Related posts: One Year Later ~ Self-Publishing Review (Christine M. Grote) * How to Promote Your Book For FREE (Global Mysteries) * How to Do an Author’s Book Event (Global Mysteries) * How to Make an E-Book Using Open Office